The Virtuoso Top 10


Here are the most popular fall and holiday travel destinations for Americans based on future bookings (as reported by the Virtuoso Network):

1. Italy 2. France 3. South Africa 4. Israel 5. Germany 6. Japan 7. Greece 8. United States 9. New Zealand 10. Switzerland

The Top 10 Analysis: Always strong for summer travel, Europe’s allure extends into the fall, with five countries placing on the list. Germany, in particular, holds strong appeal for river cruisers wishing to experience the famed Christmas markets. Japan’s blend of tradition and modernity has made it increasingly popular among upscale travelers, landing on this year’s Virtuoso Luxe Report list of top emerging destinations. South Africa and New Zealand, both perennially fashionable for families and adventure travelers, are compelling choices for seasonality, as they head into their spring and summer. Also noteworthy on the list: Americans’ desire to roam their own country and stay closer to home for the holidays.

The Virtuoso Hot 10: The countries that have seen the largest percentage of growth in year-over-year bookings among U.S. travelers.

1. Turkey (+310%) 2. Egypt (+264%) 3. Morocco (+144%) 4. India (+128%) 5. Cayman Islands (+124%) 6. Brazil (+92%) 7. Israel (+88%) 8. Switzerland (+82%) 9. Indonesia (+76%) 10. Greece (+74%)

The Hot 10 Analysis: The Middle East and North Africa are trending upward this fall and holiday season, demonstrating pent-up demand for this intriguing region of the world. In particular, Israel is one of three destinations to place on both the Top 10 and Hot 10 lists this quarter, indicating it is in high demand. Switzerland’s world-class ski resorts beckon upscale active families for holiday celebrations. Greece, which was the fastest-growing destination this summer, continues to shine into the fall and early winter. Luxury travelers are also seeking out warm-weather destinations that offer distinctive cultural experiences as well, such as India, Brazil and Indonesia.

Data is obtained from Virtuoso’s U.S. agency members and reflects future travel for September through December 2018.


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